Main Entry: ver·nac·u·lar
Pronunciation: \və(r)-ˈna-kyə-lər\
Function: adjective
Etymology: Latin vernaculus native, from verna slave born in the master's house, native
Date: 1601
1 a: using a language or dialect native to a region or country rather than a literary, cultured, or foreign language b: of, relating to, or being a nonstandard language or dialect of a place, region, or country c: of, relating to, or being the normal spoken form of a language
2: applied to a plant or animal in the common native speech as distinguished from the Latin nomenclature of scientific classification
3: of, relating to, or characteristic of a period, place, or group; especially: of, relating to, or being the common building style of a period or place
— ver·nac·u·lar·ly adverb
Reference: http://www.merriam-webster.com/dictionary/vernacular
"Vernacular" used to have much more of a negative connotation. As an adjective, it can be used to describe many aspects of culture (not just language). For example, "vernacular architecture". It is also interesting to think of the differences between the words 'vernacular', 'folk', 'native', and 'indigenous'.
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